Opening the right room
Starting direct conversations with directors, business owners and marketing leaders who can move an opportunity.
Commercial Growth | Brand Positioning | Partnerships
Jeffery Wee
I turn senior conversations into commercial momentum, uncovering where the real opportunity sits, shaping a sharper direction and bringing the right people together to move it forward.
Commercial impact at 1103 Studios
Sole Senior Business Development Executive throughout the agency's latest chapter of growth.
Close to 80%
of new client relationships personally originated and helped secure since joining 1103 Studios.
How I contribute
The deal starts long before the proposal lands.
I work where commercial instinct meets delivery: getting close to what the decision-maker actually needs, turning that context into a stronger brief and staying involved until the opportunity becomes something the team can execute with confidence.
Finding the real opportunity
Looking beyond the first ask to uncover the sharper commercial problem, positioning and reason to act.
Carrying it through
Translating client context into clear internal direction, vetting the work and keeping both sides moving together.
Selected work
From access to action.
A selection of commercial wins showing where I opened the door, sharpened the opportunity and stayed involved through delivery.
01 / NAMED ENGAGEMENT
Dongfeng Experience Centre Singapore
Business Development | Brand Positioning | Consumer Journey
The commercial opening
The assignment was never simply to make car content. Each model needed an ownable reason to matter, expressed through a campaign world that could travel beyond one film.
Two campaign IPs
For the 007, "Presence is Everything" turned engineering into proof of confidence and arrival. For Vigo, "Vigo Where You Go" placed space and versatility inside a warmer story about companionship, movement and everyday freedom.
My move
I helped originate and win the relationship, carried stakeholder and market context into a sharper brief, and stayed involved with the team to keep the creative direction commercially relevant through delivery.
What it created
Two distinct model stories under one brand: one premium and aspirational, the other human and lifestyle-led, supported by wider brand-positioning work and the opening of Dongfeng's latest outlet at Suntec City.
Relationship opened, account won and supported through delivery
Campaign architecture
Two models. Two audiences. Two distinct campaign worlds.
The creative idea changed with the role each vehicle needed to occupy. The constant was a clear human truth strong enough to make the product memorable.
007 / Presence is Everything
Presence before specifications.
We built the 007 launch around confidence, ambition and arrival. Its engineering still matters, but it enters the story as proof of the identity the audience wants to project.
Premium identityProfessional ambitionEngineering as proof
Vigo / Where You Go
Utility made human.
Rather than reciting space and capability, we created a lifestyle-led campaign IP that follows the people, companions and experiences the Vigo makes room for. The product becomes an enabler of wherever life goes next.
Lifestyle utilityCompanionshipEveryday freedom
02 / DIRECTLY MANAGED ACCOUNT
Turning a market transition into measurable momentum.
The opportunity
An established used-car dealer was preparing to enter the parallel-import new-car market. The opportunity called for more than campaign activity: it required a credible digital presence, a clearer position and a structured route from content to enquiry and appointment.
This was one of the accounts I managed directly. I stayed close to the relationship from discovery through execution, helping the client and delivery team move with the same commercial picture in mind.
The commercial outcome
<60days
From partnership start
14units
New cars closed
16days
Closing window
3-4daily
Appointments generated
My move
I distilled client information into a clear working brief for our client success team, helped shape the brand positioning and digital profile, vetted the work before it went back to the client and stayed responsive when timing mattered.
Brand positioningInternal briefingQuality controlAccount stewardship
Results recorded from 1-16 December 2025 during the final COE bidding rush. The engagement also supported two new sales hires. Outcomes reflect the combined work of the client and 1103 Studios teams.
03 / COMMERCIAL SYSTEM DESIGN
I map the route before I ask the market to move.
A campaign should not end at attention or even at the lead form. I work backwards from the commercial outcome, then build the positioning, demand path, conversion route and handoff required to reach it.
01
Find the commercial opening
Start with the business model, customer journey and the highest-value point of entry, not a list of deliverables.
02
Shape the market story
Turn that opening into positioning, proof and a reason for the audience to care before asking them to convert.
03
Choose the right route
Sequence brand-building and demand capture differently depending on market maturity, urgency and sales capacity.
04
Connect the handoff
Carry source, context, ownership and next action into a CRM-ready flow so valuable intent does not disappear.
Different routes, one commercial system
The sequence changes with the problem.
Route 01
Build demand
Market truthPositioningProofConsideration
Route 02
Capture intent
OfferEnquiryQualificationAppointment
Sometimes one route leads. Sometimes both run together. The point is to make every stage answer a commercial question instead of treating marketing as disconnected activity.
CRM-ready handoff
The lead only matters when the next move is visible.
CaptureSource and customer intent
RouteOwner and next action
ReadAppointments and outcomes
ImproveSales learning back to market
Sales outcomes return as the next campaign's intelligence.
Illustrative framework based on real planning work. Client identities, operating data and internal materials have been omitted.
04 / PLATFORM ENGAGEMENT
Getting the right people into the right room.
The opening
For an automotive retail group, the relationship developed beyond a conventional agency conversation and included a client session at TikTok's Singapore office.
What I unlocked
My contribution was to help open the account, build confidence with senior stakeholders and work with the wider team to turn platform access into a commercially relevant conversation.
Relationship buildingRelevant accessNext action
Beyond the featured work
Commercial proof that travels.
Beyond the work featured here, we have also delivered automotive growth outcomes including:
700+
Qualified leads
Within 90 days
50%
Lower cost per lead
Within three months
40
Additional vehicle sales
Within three months
What working together feels like
“Jeffery has really gone the extra mile in assisting us since day one. He is incredibly prompt, his service recovery has been impeccable, and his efforts and ideas have helped support the growth of our business.”
Head of Marketing, established brand
Public client review, edited for length and confidentiality
Behind that feedback is a simple operating habit: capture the context, turn it into clear internal action, vet what goes back out and stay close when timing matters.
About
Built for the space between the first conversation and the final outcome.
I'm a Senior Business Development Executive at 1103 Studios. I open senior-level opportunities, sharpen the commercial story behind them and work across growth strategy, brand positioning, lead generation, digital campaigns and partnerships to help move them forward.
My commercial instinct was built across sales, account management and agency-side business development: enough time close to the client to read what matters, and enough time close to delivery to know what can actually move. I continue sharpening that perspective through graduate-level studies in Marketing Management and Digital Strategy at Harvard Extension School.
Where I create leverage
Senior stakeholder access01
Opportunity shaping02
Brand and market positioning03
Commercial roadmaps04
Demand and CRM systems05
Cross-team alignment06
Account stewardship07
Let's talk